NEWS RELEASE: 26th December 2016
BBC Dragons’ Den Swing Success Launches New Fitness Classes for New Year
- Joyful Cardio Workout Inspired By Vintage Vibes and Street Dances
Duncan Bannatyne wanted to try it in health clubs and Piers Linney was looking for “the Zumba of Swing”. Now, under the guidance of investor Deborah Meaden, Swing Patrol, the dance school and events company, is launching its joyful cardio fitness workout called SwingTrain.
Developed by Scott Cupit, the award winning dance teacher and entrepreneur whose pitch secured investment on BBC Dragons’ Den, SwingTrain is an elating exercise experience accompanied by the vintage vibes of swing, gospel, rhythm & blues and jazz – a marked difference to the electronica that accompanies the majority of cardio exercise classes.
The SwingTrain total body workouts are inclusive and suitable for all levels of fitness and coordination. No dance or fitness class experience is required whatsoever. SwingTrain fitness instructors lead participants through a series of fun, follow-along moves inspired by the vintage street dances of Charleston, lindy hop, and shag. The full body cardio workouts exercise legs, arms and core, as well as developing coordination and mental agility through memorable routines. Each SwingTrain session lasts for an hour, including warm-up and warm-down time.
In January 2017, SwingTrain will officially launch with over 50 instructors holding classes in London, Belfast, Birmingham, Bristol, Canterbury, Exeter, Hertfordshire, Manchester, Southend-on-Sea. An international presence is also being built, initially with sessions starting in Berlin, Germany and Canberra, Australia.
SwingTrain is recruiting and training more talented, friendly fitness instructors who have a passion for building communities, motivating others, and running their own business, so more classes are expected to be announced across the United Kingdom in the coming weeks.
SwingTrain creator Scott Cupit said, “As is the Swing Patrol ethos, SwingTrain sessions are designed to foster friendships as well as fitness. The atmosphere in the workout sessions is so supportive and uplifting that participants don’t even realise they’re burning up to 500 calories an hour because they’re smiling so much. The best thing about SwingTrain is that it’s accessible to everyone, no matter their age, fitness levels or abilities. All that’s required is a desire for a positive experience. Each instructor will be running their own SwingTrain business, so hopefully we’re bringing a little bit of Dragons’ Den’s entrepreneurial spirit to their local area, not just a new fitness regime.”
For more information and to book a class see www.swingtrain.com.
Notes To Editors:
Journalists are invited to trial a SwingTrain workout or view a demonstration to assist reviews either before or after the embargo date. Please contact us to arrange your session please email [email protected].
